7 Reasons Why Thousands of Women Are Switching to Swimsuits Actually Made for Their Body

This one is shallow, but it’s the honest one.

For years, the first thing I saw in a swimsuit was my lower belly. The pooch. The fold when I sat down. The part I sucked in all day.

That was never my stomach. It was where the bottoms stopped. A low waistband sits right under your belly, so everything spills over it.

Ours sits above your belly button. It holds your lower belly in, smooth and flat, without squeezing it.

The first week I wore it, a friend at the pool asked me what diet I was on.

None. Same body. Same weight. Different swimsuit.

It’s not just the front. Skimpy bottoms cut into your hips, so your love handles and back push out over the band. I used to delete every side photo before anyone else could see it.

Again, not your body. Put a thin band that digs in on any woman, and she will spill over it.

Our bottoms are wide and high on the sides. Nothing cuts in, so nothing spills out. Your waist, hips and back stay smooth from every angle.

Now I don’t check the side view anymore. I don’t need to.

After my kids, my bust changed. Thin triangle tops gave me nothing. The strings dug into my neck, and I spent the whole day pulling everything back into place. My friends with smaller busts had the opposite problem: tops that gape and look flat.

Those tops were made for a 22-year-old who never had to hold anything up.

We made ours for real busts. Our U-Wire top lifts a fuller bust with no hard underwire digging in. Padded cups give a smaller bust shape. Halter straps you can tighten.

Everything stays where you put it, in and out of the water.

You know the move. You stand up from the lounger and reach back to pull your bottoms down before anyone sees.

Cheeky cuts ride up the second you walk. That’s not your shape. It’s a cut made to show more, not to stay put.

Ours cover more at the back and stay put when you walk, sit and swim. Want your thighs covered too? Pick a swim dress or a skirted set.

Covered where you want, and still curvy where you want to be.

Somewhere after kids, or after 40, the swimsuit aisle gave up on us. Frumpy granny suits that cover everything and flatter nothing, or tiny bikinis made for 20-year-olds.

So you pick the granny suit. And you feel invisible in it.

Isola is the in-between. Modern bikinis, one-pieces and swim dresses made for women, not models: mid-size and plus size, bigger busts and smaller ones.

The first time I wore mine, my husband noticed before I said a word. I hadn’t felt that in years.

Sucking in every time someone pulls out a phone. Standing behind everyone in the group photo. Keeping the cover-up on all day, even when it’s 90 degrees.

You don’t hide because of your body. You hide because you don’t trust your swimsuit to hold you the second you stop posing.

When it holds you on its own, you stop checking. You stop tugging. You stop holding your breath.

The first time my friend took a photo of me in ours, I didn’t ask her to delete it. I asked her to send it to me.

Next time someone pulls out a phone, stand in the front.

This is the real reason I started Isola.

One afternoon, my kids kept calling me into the pool. “In a minute, sweetie.” I said it for two hours, from a lounger, with a towel on my lap.

That night I scrolled through our vacation photos. My kids were in every single one. I wasn’t in any.

I was on that trip, but I wasn’t really there. I was busy managing a swimsuit. I missed the cannonballs, the races, the moments they wanted me in.

Now I’m the first one in.

They won’t remember what your swimsuit looked like. They’ll remember if you got in.

When we launched, I didn’t know if other women felt the way I did. Then the reviews started coming in.

Ariana’s stopped me. I read it three times.

She didn’t lose the weight first. She didn’t wait for next summer, or a “better” body, or a reason. She dreaded swimsuit season like I did. Then she put on a swimsuit made for the body she has today, and for the first time in a long time, she felt cute.

That’s what this was always about. Not a smaller you. The you that stops hiding and starts living again.

The C-section mom who finally felt covered. The wife whose husband noticed. The mom chasing her kids around the pool without fixing her bottoms once.

Over 60,000 women have made the switch. Your turn.